Smucker's

Father Nature

 

A name like Smucker’s didn’t mean much heading into 2019. The brand was struggling to fend off its newer, healthier, French-er competitors in the jams and jellies aisle. Hard times called for a fresh campaign that would highlight the product’s natural ingredients and modernize the brand––without chopping off its good old family roots.

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So, we decided to make their spokesperson the most natural family man on the planet.

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As Seen In: 

AdAge Creativity Pick of the Day
Adweek Ad of the Day
TheDrum Creative Works