Smucker's

FATHER NATURE

 

A name like Smucker’s didn’t mean much heading into 2019. The brand was struggling to fend off its newer, healthier, French-er competitors

in the jams and jellies aisle. Hard times called for a fresh campaign that would highlight the product’s natural ingredients and modernize the brand
––without chopping off its good old family roots.

​

So, we decided to make their spokesperson the most natural family man on the planet.

​

As Seen In: 

AdAge Creativity Pick of the Day
Adweek Ad of the Day

Adweek Wednesday Stir
TheDrum Creative Works

​