Nerds Gummy Clusters
SUPERBOWL 2025 / WONDERFUL WORLD OF NERDS
How do you bring the magic of one of the most popular candy brands to one of the largest stages?
With the help of musical talent Shaboozey and a charming oversized Gummy character, we transformed the streets of the Big Easy into the Wonderful World of NERDS for Super Bowl LIX. Shaboozey’s genre-bending style made him the perfect partner for the multi-sensorial NERDS Gummy Clusters.
Director: Traktor (Pontus Lowenheim)
Leading up to the big game we teased the NERDS magic to come
and Shaboozey’s musical take on the classic “What a Wonderful World.”
During and after the big game, we turned peoples’ scrolls from mundane to mouthwatering.
And people ate it up. Literally.
Within an hour of our ad airing, NERDS Gummy Clusters sales increased by a massive 223% on GoPuff.
