iRobot

Website Design + Social

 

Gearing up for the launch of the Roomba 980, iRobot went through a design transformation. At the forefront of this was a new website - which I was the lead designer on. Utilizing bright whites and simplified photography/designs, we transformed this brand into a cleaner version of itself (pun intended).

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For social, we got our hands dirty. From buying floor planks at Home Depot to creating letters out of grains of sugar, we created, shot and edited some of the work you see below.

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