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jetBlue
jetMatch

 

2013 Future Lions Finalist // spec, 


jetBlue's competition has caught up. Its ticket sales are decreasing since its experiential differentiation became, well, not so different anymore. Therefore, we aimed to restore what made jetBlue so special: revolutionizing the experience of flying, by innovating ​ways to keep passengers entertained.

jetMatch is an in-flight video game that places two jetBlue flights against each other. 

The game itself is composed of a series of intuitive, fast paced mini-games. Each plane will act as a team.
You play for points towards prizes such as free drinks, flight upgrades, travel accessories, or TrueBlue points.

Once your tray table is in it's upright and locked position, turn on those electronic devices and share your victory.

Ads are real-time scoreboards. Travel site take-overs show interactivity
between passengers on competing flights as it happens.

The winning team can immediately collect prizes in-flight or at a branded shop in their destination city. Long-term perks
include access to the Winners Circle, an exclusive section of the jetBlue lounge at T5 in JFK,as well as specially designed
trueBlue credit cards made just for those top scoring participants to use to book future flights.

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